Ekoland – App included in fridge display
The assignment was to create a online grocery store with focus on organic and locally produced food. It was also important to use nudging to get users to not throw so much food away and make better choices for the environment.
For school.
Role
Visual Identity design
Logo design
Layout
Motion
Year
2023
Process
The design is grounded in research of the information from: Klimatmålen:WWF, MatguidenWWF, Matkalkylatorn, One Planet Plate, Matsvinnsmål 12.3, 12.5, 12.8.
I took some UI inspiration from Matsmart and Mathem, due to ease of finding what the user is searching for. This can be seen in the many ways the user can search for exactly the product they want in multiple places in Ekoland.
I took some UI inspiration from Matsmart and Mathem, due to ease of finding what the user is searching for. This can be seen in the many ways the user can search for exactly the product they want in multiple places in Ekoland.
